Men do shop—we just don’t do it the way women do. Let’s face it. The ladies like to stroll around endless aisles looking for something they haven’t thought of yet, and rejecting everything that isn’t that. It’s recreation for them, and that’s cool. It’s just not how a man would do things. We have an idea, and then we outfit that idea. We look for best in breed and we go and find that thing. We drag it away as quickly as possible, and then we go and do stuff. We select just the gear we like, because that’s the gear we think you’ll like. And we leave all the other junk out.